Michelle Power is a Business Owner, Marketing Consultant and Business Lecturer. Michelle has over 13 years of industry experience and founded MPowered Collective in 2018. Michelle holds a Masters in Digital Marketing Strategy writing her thesis on Personal Branding in a Digital World. Michelle works extensively with start-ups and SMEs helping them to create and develop brand identities and marketing strategies to succeed, Michelle applies similar processes to work with business owners and college students to support them in creating a Personal Brand.